We’re always looking for ways to help our city and solve some of the troubling issues Rochesterians deal with everyday. When the chance to work on the ENEROC project arose, we jumped at the chance to work on a project that would have a far reaching impact.

A brainchild of the City of Rochester, in conjunction with a number of local businesses and organizations, ENEROC aims to create job opportunities and increase employment in some of the highest poverty areas in Rochester. As the City’s first business as part of the Market Driven Community Corporation, ENEROC hires workers, provides training and development, and gets workers into jobs with sustainable wages and promising futures in the renewable energy industry. ENEROC is just the first business to sit within the “MDCC” structure and we can’t wait to see what the next business/es will look like. Read more about MDCC and ENEROC.


We started our creative process by researching other cooperatives and similar organizations across the globe. Researching the branding and design of other organizations highlighted the importance of an action-based symbol to show the potential of ENEROC to the community. After several rounds of creative we landed on the idea of the fist holding a tool. The plug on one end of the tool symbolizes clean power, while the wrench on the other end symbolizes job opportunity.

Creative and Mockups


“This project defines a new level of collaboration for our community,” said Mayor Lovely Warren. “This type of collaboration proves that the whole of our community is greater than the sum of its parts. Startups like ENEROC are vital components to help support the ongoing mission of the Rochester Monroe County Anti-Poverty Initiative to reduce poverty by 50 percent over the next 15 years.”

—Mayor Lovely Warren at the ENEROC Press Event via Rochester Business Journal.