Being Authentic is Worth the Risk

When you’re different, you see differently. With a different, and “other” lens, comes a different operating system. At TGW, we approach our culture, operations, and work with flexibility.

Our willingness to take risks is second nature, and we’re almost always questioning the status quo.
As a social impact marketing firm, challenges are part of our foundation.

Learn more about TGW Studio, a social impact marketing firm in Rochester, NY

Founded in 2012

TGW (This Good World) Studio was established by two free-thinkers determined to bring good people doing good business together. Fiercely independent, they knew then the world required a collective rejection of the status quo.  More than 10 years later and more determined than ever, founder, Lisa Kribs and TGW are now a proud LGBTQ+/non- binary/women-owned and -operated, Certified B Corp social impact marketing firm.
Graphic with the woman sign and text that says 'Woman Owned'
Certified Benefit Corporation logo

Our Team

We’re a close group of human beings—strategists, creatives, writers, brand managers and craftspeople. We show up each day to harness our collective expertise and diverse lenses to build meaningful and impactful relationships with and for our partners.


Lisa Kribs

She/They   |

Creative Director

Courtney "CB" Brown

Any Pronouns   |

Brand Manager

Emily VanDerEems

She/Her   |

Design Lead

Lily Garnaat

They/Fae   |


Raven-Symone Reynolds

She/Her   |

Content Producer

Dannie Marsella

She/Her   |

Our Ethos

We are activists for this planet and humanity and believe this work is time sensitive. Our values and mission are central to who we are. We believe good people find good people, and we are committed to cultivating shared value and instilling cultural change for our partners.

But enough about us, tell us about you.

Use the form below to get in touch.


Lisa Kribs (She/They)

In the simplest terms, Lisa is a creative, a strategist, and an INFJ. More than a decade ago, Lisa founded TGW Studio, bringing an extensive background in both nonprofit and for-profit sectors, both in-house and agency-side. They have 15+ years of experience in creative and brand strategy, market research, digital campaigns, web, and beyond.

Lisa loves to develop and help brands define their vision, voice, and visual language while underlining that these elements can be the difference between an organization’s success or failure. Lisa believes in optimism activism and a need for cultural change. Lisa believes that focusing on the intersection of diverse design and social impact can transform communications and communities everywhere.

Lisa has been involved in major campaigns with many organizations, such as Planned Parenthood, the Eastman Museum, 1% for the Planet, I Love NY, and The Urban League. Lisa has been featured in TIMES magazine, Marketing Brew, and Oprah Magazine, among others.

Outside of work, you can find Lisa with their two small kiddos, two cats, and their electrifying partner. Lisa finds house music, a crisp marker, organ melodies, banter about the paranormal, and libraries extremely calming. Lisa misses riding their motorcycle every day.

Lisa’s daily mission is to work toward empathy, equity, and resilience for the Alpha generation and those who will roam the world after us.


Courtney “CB” Brown (any pronouns)
Creative Director

After graduating from Purchase College and spending some time working in New York City, CB boomeranged back to their hometown. What was meant to be a short break from the city became a much more permanent stay as CB fell in love with what Rochester had to offer. Inspired by TGW’s mission, CB joined the team in 2017 and, since then, has been integral in growing & shaping TGW’s voice.

With a minor in psychology and a love for research and analysis, CB brings a critical lens to TGW’s design work, ensuring our creative output goes far beyond just “looking nice.” Outside of TGW, CB can usually be found juggling 2-5 passion projects at a time, which typically include at least one of the following:

  • Drawing
  • Cats
  • Storytelling
  • The Supernatural
  • Being Silly


Emily VanDerEems (She/Her)
Brand Manager

Emily is a passionate Aquarius with a knack for organization and a love of mother nature. She loves to come up with new ideas for efficiencies and brainstorm how to change the narrative. 

A SUNY Geneseo alumn, out of the office you can find Emily on a backpacking trip, skiing out West, or at a new live music venue. She loves trekking into the realm of no cell service, finding new trails to run, and having a quaint picnic in the park with her most recent read.

A true  INTJ, Emily loves chugging through a problem to find the best solution and coming up with something out of the box. She also loves quesadillas. 


Lily Garnaat (They/Fae)

Lily was raised in an artistic household– they had a life of arts & crafts, photography, long woodsy walks, and getting messy for the fun of it. As fae grew, fae wished to find a place where they could care for others, express themselves, explore their identity, and be creative– all at the same time. A tall order indeed! But TGW Studio was the answer to their wish upon a star. Today, you can find faer doing just as fae did as a kid– but they tend to stand a little taller. They’re also a proud parent of three little pigs (guinea pigs, that is), and a lover of dungeons & dragons, cartoons, fantasy novels, and cooking.


Raven-Symone Reynolds (She/Her)

Born and raised in Rochester, Raven is a doting chinchilla mom and a huge traveller. She joined the amazing team at TGW back in 2021 and has loved every minute of it! During her free time, you can find her planning her next trip, playing some horror game she has no business playing, or trying out a new restaurant.


Dannie Marsella (she/her)
Content Producer

Originally from Rhode Island, Dannie moved to Rochester to complete her photography degree. During school, Dannie worked at RIT’s City Art Space, where she was introduced to the nitty gritty world of art handling. After graduation, Dannie continued to dabble in museum work, and was very fortunate to help install Regeneration: Black Cinema 1898 – 1971 and The Art of Moviemaking: THE GODFATHER at the Academy Museum of Motion Pictures in Los Angeles. While Dannie’s love for exhibitions and curating is truly unwavering, she discovered that she wanted to contribute to the conversation a bit differently. Dannie decided to transition from constructing visually appealing exhibitions to ensuring the accessibility of information that could help improve the areas around her.

Dannie decided to return to Rochester from Los Angeles to foster their passion for content creation, writing, and photography. Dannie had her eye on TGW Studio for some time because of their blend of creative expression, community engagement, and “figure it out” attitude, all of which showcase the positive forces serving our community.

In true Capricorn fashion, Dannie can be found in the front row photographing a concert, earning a new high score in Tetris, scheming, or blaring Deftones’ Diamond Eyes on full volume in her free time.


Don't be shy.

No matter where you are with your brand or project, we’re here to help. Reach out and let’s see what we can make together.

Get in Touch

Use the form below to tell us about yourself.