Before You Generate: Insights on AI Generation

Designing for People, Not Robots

AI can generate anything, even logos. With AI generation on the rise, it’s important to tread carefully.

While AI offers speed and convenience, it can overlook the essence of your brand’s identity. Generic, cookie-cutter logos and designs often lack the depth of human insight can leave your audience underwhelmed and disengaged.

Before you hit “generate” in an attempt to save time and money on your branding, pause and consider the long-term implications.

Investing in your branding isn’t just about creating a logo through AI generation; it’s about shaping your business’s story and setting the stage for long-term success.

Above all, we believe that quality client work doesn’t come through AI generation. A carefully crafted brand identity from a TGW Studio human can catalyze lasting recognition, authentic connections, and sustained growth, ensuring that every investment in your brand today yields returns well into the future.

Interested in working with us?

Our Results

0
%
increase in qualified digital leads

While working with TGW as its brand and marketing agency, GreenSpark grew from 20 employees to over 200 and achieved double-digit growth in each of those years.

+
0
%
increase in engagement and impressions

across 4 month campaign with Harriet Tubman Bicentennial Campaign

+
0
%
increase in YOY ticket sales and sold-out event

Brave Brews Women Craft Brewing Festival 

0
%
increase in email open rate

The Equal Rights Heritage Center

0
%
conversion rate

on average over 3 months through robust digital ad campaign for a National healthcare provider

+
0
%
increase in web traffic

after full website rebuild and redesign for Seneca Park Zoo

Industries of Focus

B2B, B2C, non-profit sectors with strong shared values that lead to measurable and meaningful change.

Tech  & Startups / Healthcare and Health Services / Travel & Tourism / Arts & Culture / Economic / Community Engagement / Economic Development / Food & Beverage / Renewable Energy / Climate & Environment Education / Publishing / Manufacturing and Agriculture / and more.

Services

Digital

Web Design & Development / Digital & Social Advertising / SEO / E-Commerce & more

Strategy

Brand & Campaign Communications / PR & Media Relations / Research & Analytics / Ideation & Facilitation & more

Creative

Brand Identity, Development & Design / Photography / Video & Motion / Print Design / Audio & Podcast Production / Illustration & more

Content

Copywriting / Inbound Marketing / Email Marketing / Community Management / Lead Capture / Social Media Identity & more

Social Impact Initiatives

Competitive Audits & Benchmarking / Social-Focused Partnership Strategies / Social Impact Reporting  / Interactive Annual Reports & more

TGW metrics

0
B Corp Score

(average is 85)

0
%
Woman and LGBTQ+ owned and operated
0
%
Yearly revenue donated to nonprofits

Want to see what we can do for you?

Let's talk.

email sign up

Don't be shy.

No matter where you are with your brand or project, we’re here to help. Reach out and let’s see what we can make together.

Get in Touch

Use the form below to tell us about yourself.