Harriet’s Lantern Trail
Harriet’s Lantern Trail Marketing Strategy In response to the COVID-19 pandemic, The Equal Rights Heritage Center sought to find a way to engage people in
TGW is a full-service creative, marketing, communications, and creative agency. We’re at our best when we’re in the thick of it with you. Strategy. Teamwork. Relationships.
Looking for help with a project? We also offer thoughtful, custom packages for partners across sectors and society. TGW is all about ending up somewhere, together, that we couldn’t have reached alone.
Our partners live up to their missions. They are influential hybrids of action and advocacy. They’re challenging norms, championing equity, and changing their communities.
Equipped with just a name and a remarkable building, TGW built the Equal Rights Heritage Center‘s brand from the ground up. As a full-service partner, TGW helped grow The Center’s influence in Auburn, the Finger Lakes region, New York State, and beyond.
As the full-service marketing partner to GreenSpark Solar, TGW was integral to the strategy and implementation of both the big-picture ideas and the essential details that have come to define the region’s #1 solar provider.
With a focus on accessibility, usability, and as many cute animal pics as possible, TGW brought the Seneca Park Zoo’s new site to life. A fresh digital ad strategy helped to spread the word and increase ticket sales.
TGW Studio was proud to work with Trillium on their Pillow Talk campaign. Pillow Talk aims to increase PrEP awareness in the Rochester community, specifically, among women. Because 1 in 5 cases of HIV occur in women, it is vital that women are aware of the benefits of PrEP and have the tools they need to take preventative action
In 2022, TGW Studio—in partnership with LaLew Public Relations (Rochester NY) centered PR efforts for the 200th anniversary of Harriet Tubman’s birthday around identifying targeted media outlets to raise awareness of Auburn, the ERHC’s mission, and Harriet Tubman’s story. Efforts included publicizing bicentennial events, ERHC exhibits, and local tourist destinations.
TGW Studio is proud to partner with Upper Hudson Planned Parenthood (UHPP), serving the Albany, Hudson, and Troy communities of New York. This partnership aims to advertise UHPP’s free HIV and Hepatitis-C testing, regardless of insurance. TGW Studio helped to get the word out with a quick and to-the-point motion graphic video.
Through our continuing partnership with Planned Parenthood of Central and Western NY (PPCWNY), TGW Studio proudly introduces Moxie, a digital platform to help teens, young adults, and parents navigate topics of sexual health and relationships through community initiatives.
TGW Is proud to have developed the brand identity and voice for Instant Input, a platform that project owners such as municipalities and private developers use to share project information and gather feedback from local community members.
RAE (Resources for Abortion Education) is an extension of Planned Parenthood of Central and Western New York, offering comprehensive reproductive healthcare and support.
TGW Studio had the honor of partnering with Planned Parenthood CWNY to help with advertising their AIDS/HIV testing and awareness campaign to reach low-income individuals, communities of color, immigrants, and LGBTQIA+ people in Onondaga County and in Syracuse, NY.
TGW Studio proudly announces its collaboration with Third Sun Solar to both build their original site and then, later, seamlessly transition the company to Kokosing Solar while mitigating customer confusion and hosting/ SEO logistics.
Harriet’s Lantern Trail Marketing Strategy In response to the COVID-19 pandemic, The Equal Rights Heritage Center sought to find a way to engage people in
TGW Studio is proud to have designed holiday packaging for fellow B Corp and Rochester Native, Happy Earth Tea
Trauma-Informed Network & Resource Center Branding and Marketing Strategy Rooted in compassion, guided by community. TGW Studio partnered with the New York State Trauma-Informed Network
When the Women’s Foundation of Genesee Valley (WFGV) appointed their new director, Krystle Ellis, it ignited a new journey. TGW Studio had the opportunity to refresh and refocus the foundation’s brand, mission, and vision through inventive photography and videography.
Check out TGW’s photoshoot with Natural Cycles–the only hormone-free FDA-cleared birth control app.
TGW Studio is honored to build RCSL’s website to help further its mission of bettering the lives of the next generation here in Rochester.
Leading the way regionally and nationally, TGW, a creative agency, specializes in integrating branding with mission-driven communication strategies across B2B, B2C, and non-profit sectors. The result? Strong shared values that lead to measurable and meaningful change.
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