Blog & Marketing News

Hi, I’m Lisa – president and founder of TGW Studio – one of the 1% of marketing agencies owned by a woman (and part of the even tinier percentage owned by queer women). I’m going to be vulnerable for a moment: 2025 has been weird and hard.  It’s felt weird and hard for me as a queer person (and parent) living in the U.S. – and as the founder of one of the *less than 1%* of  women- & queer-owned marketing agencies. Things are often uphill. But I’m here for the challenge. When TGW Studio was born in 2012, I hoped to build a place that operated differently. When you’re different, you think different, and as far as I’m concerned

It’s no secret that burnout is darn near inevitable in marketing, media, and creative work. We wouldn’t appreciate our natural creative ingenuity as much if we didn’t totally lose it every now and again, right? Nevertheless, burnout is quite an inconvenience when you have, you know, bills to pay (especially in this economy). We’ve compiled 8 tips for how to combat burnout when you can’t simply stop working (lol) and caffeine isn’t cutting it.  1. Start with your basic needs. Your #1 priority should be eating nutritious food, drinking the daily recommended amount of water, and getting enough sleep. (The average adult needs a minimum of seven hours of sleep per night, but many folks need more than that –

Let’s face it: if you work in digital marketing and/or social media, your paycheck is contingent upon your continued use of apps that have become problematic and censored nearly overnight. As a socially conscious, mission-driven marketing agency, the question we’ve been asking ourselves is how we can continue using Meta and TikTok in the most socially responsible way possible. Here are 4 ways you can continue using Meta and TikTok in a social responsible, ethical way in 2025. 1. Delete your personal account. The fact is – many of the people our brands need to reach are still on these platforms, and no other apps have replaced them yet. We can’t simply tell our clients we’ll no longer use Instagram,