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Here are some things we’re working on, thinking about, and celebrating at TGW Studio. Interested in knowing what we’re up to after hours? Check out our zine, Midnight Snack.

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Our Top 5 Alternatives to AI and ChatGPT That Destroy the Earth Less

November 5, 2025

Have you been pushed into the generative AI train? Is your brain mush? Help is here if you’re trying to get out at the nearest stop before it crashes and burns our ecosystem. Good news: not so long ago was a time when we didn’t rely on tools like ChatGPT for our day-to-day lives. If you are looking to reduce your AI footprint, there are many alternatives you can turn to.We’ve gathered some of the most common use cases we’ve seen organizations and other marketers use generative AI for, and put together recommendations of tools to consider integrating instead. Real Quick, Let’s Be Real About Generative AI Few things to set straight: Environmental implications: check our post diving into how

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Collage image of data center computers and electrical grid

Generative AI Is Damaging Our Environment, and More People Need to Give a Damn

November 5, 2025

There is no escape from generative AI. Even those who don’t actively use it (or don’t use it at all) will still hear of it and be impacted by it one way or another. From getting swamped on LinkedIn with variations of “If you are not doing this with AI, you’re already behind”, to your friends and family engaging in whatever image-slop AI trend is popular at the moment. The rapidly growing use of generative AI has infiltrated both social and professional aspects of our lives. But efficiency is a hot buzzword for a reason, and with the continuous goal of corporations and people to get things done faster with less legwork, generative AI seems like a solution–if, of course,

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What’s Your Company’s ‘Why’? Marketing Agency Founder Lisa Kribs on Leading That Looks Different

May 8, 2025

Hi, I’m Lisa – president and founder of TGW Studio – one of the 1% of marketing agencies owned by a woman (and part of the even tinier percentage owned by queer women). I’m going to be vulnerable for a moment: 2025 has been weird and hard.  It’s felt weird and hard for me as a queer person (and parent) living in the U.S. – and as the founder of one of the *less than 1%* of  women- & queer-owned marketing agencies. Things are often uphill. But I’m here for the challenge. When TGW Studio was born in 2012, I hoped to build a place that operated differently. When you’re different, you think different, and as far as I’m concerned

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What To Do When You Have Burnout (And Can’t Simply Stop Working)

March 19, 2025

It’s no secret that burnout is darn near inevitable in marketing, media, and creative work. We wouldn’t appreciate our natural creative ingenuity as much if we didn’t totally lose it every now and again, right? Nevertheless, burnout is quite an inconvenience when you have, you know, bills to pay (especially in this economy). We’ve compiled 8 tips for how to combat burnout when you can’t simply stop working (lol) and caffeine isn’t cutting it.  1. Start with your basic needs. Your #1 priority should be eating nutritious food, drinking the daily recommended amount of water, and getting enough sleep. (The average adult needs a minimum of seven hours of sleep per night, but many folks need more than that –

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16 Black Lifestyle Creators You Should Be Following on TikTok

March 3, 2025

It’s no secret that Black content creators still face an uphill battle in terms of gaining the same recognition as their white counterparts, especially in the white-dominated “lifestyle influencer” space.  TikTok’s controversial algorithm is known for its bias towards white creators, but the problem goes far beyond the FYP. Black women in the lifestyle vertical have expressed feeling like they are held to far higher standards than white creators, who are often celebrated for mediocrity.  @alixearle Replying to @olliesroommate and I wouldn’t want to live anywhere else 🙂 #umiami ♬ original sound – Alix Earle When a white lifestyle influencer posts “crash out” content or a “messy” GRWM video, it’s charming. Messy white women are praised for their “authenticity” and

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How to Use Social Media Responsibly in 2025 When It’s Your Job: 4 Ways to Cope With Politically Motivated Censorship on Meta & TikTok

February 11, 2025

Let’s face it: if you work in digital marketing and/or social media, your paycheck is contingent upon your continued use of apps that have become problematic and censored nearly overnight. As a socially conscious, mission-driven marketing agency, the question we’ve been asking ourselves is how we can continue using Meta and TikTok in the most socially responsible way possible. Here are 4 ways you can continue using Meta and TikTok in a social responsible, ethical way in 2025. 1. Delete your personal account. The fact is – many of the people our brands need to reach are still on these platforms, and no other apps have replaced them yet. We can’t simply tell our clients we’ll no longer use Instagram,

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6 Tips For How To Come Up With Ideas When You Have None As a Creative

February 4, 2025

It’s midwinter, and there’s a whole lot of crazy (and distracting) (and heavy) stuff going on. If you’re struggling with creative block — FELT. Yes, even immortal mastermind creatives like us struggle to come up with ideas sometimes. Don’t worry. We’ve got your back.  Keep scrolling for our list of 6 tips on how to come up with ideas when you have none! 1. Find a good place to have bad ideas. Author and artist Austin Kleon stresses the importance of having a notebook or sketchbook. He says: “It won’t judge you, troll you, or talk back to you. It won’t spy on you, ping you, or notify you.” Ideas, good or bad, aren’t doing much of anything floating around

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What Are The Safest Countries for LGBTQ+ Digital Nomads? A Ranking of the 14 Most Queer-Friendly Countries with Easy Digital Nomad Visa Requirements for Americans Interested in Moving Abroad

January 24, 2025

If you’re a queer person in America, we can all probably agree that things are… bad.  Do you daydream about escaping this hellscape nightmare and living abroad as a digital nomad somewhere that your basic human rights are not denied or erased? Are you a remote worker, entrepreneur, digital content creator, or self-employed freelancer with fully remote capabilities? Do you have an income of at least $9,500 USD per year? Then this list of LGBTQ+ friendly countries with easy digital nomad visa programs is for you!  We’ve reviewed numerous lists and rankings – and crunched and crosschecked the data – to figure out which foreign nations have digital nomad (or freelancer / long stay) visas with relatively easy entry and income requirements,

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5 Ways to Make Your Design More Accessible in 2025

January 6, 2025

  Good design is about more than aesthetics — it’s also about visual accessibility. Our design team has compiled a list of disability-inclusive guidelines to make your designs more accessible to those with visual disabilities and impairments, including why you should be using sans serif fonts over serif, the importance of the 7:1 contrast ratio, why giant blocks of text are BAD, and more. 1. The 7:1 Contrast Ratio Keeping a 7:1 foreground to background (or vice versa) contrast ratio makes reading accessible for folks with visual disabilities. Double-check your work with online contrast checkers. According to the Web Content Accessibility Guidelines at webaim.org 2. Use Sans Serifs When Possible For people with good vision, serifs are slightly easier to

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