GreenSpark Energy

Case Study Prepared for NYSERDA

Full Logo & Brand Design
Web Design
Photography & Full Video Production
Digital Marketing Strategy & Execution
Social Media Identity & Management
Analytics & Reporting

Core Partners for a Clean Energy RevolutioN

Our hand-in-hand partnership with GreenSpark Solar consists of successful boots on the ground marketing and brand strategies that connect with precise target consumers and businesses in a challenging, emerging market.

With TGW Studio as their agency of record, GreenSpark Energy is currently experiencing explosive growth and high accolades across the board.

KEY GOALS

Direct

Increase lead generation and overall sales opportunities with individual strategies and tactics for B2B (commercial) and B2C (residential) markets.

Brand Awareness

Navigate the company rebrand and saturate major metro market and Western and Central NY regions with awareness as the leader in solar and renewable energy, for both residential and commercial applications.

Digital Ad Campaign

With our full-service partnership with GreenSpark, one of the leading clean energy providers in New York State, we are tasked with developing unique, nimble, and measurable marketing campaigns that address a number of sectors and audiences. These campaigns are very regularly developed (two full campaign launches monthly on average) with strong creative execution specific to the objectives of that campaign, with the intention of delivering it to narrow target audiences both in the residential and commercial spaces.

Since GreenSpark provides a wide range of clean energy solutions for residential and commercial customers and partners, TGW has a vast knowledge of each and has developed comprehensive campaigns and sub-brands for each.

Social Video Ad Examples

Play

Key Results

103 % annualized YoY growth

over the past 3 years (Commercial + Residential)

A Recognized Leader

Fastest Growing Company in the Rochester and the Finger Lakes region 2017 + 2019 & Named #1 best place to work in 2018 in Monroe County, Rochester NY.

Steady Growth

525% YoY digital lead gen growth & 200% YoY traditional lead growth (as of 2019).

Full Service Partners

Full service really means full service. We handle all aspects of GreenSparks Identity to create strong brand awareness.

Social Media Management

Web Design

Car Wrap Design

Merch Design

"We highly recommend TGW for their marketing expertise, but also for what they do locally to promote social and economic justice for under-served and under-represented communities and individuals. Rochester is lucky to have this organization, and we're glad we met when we did!"

Meaghann Schulte, GreenSpark Energy

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