Trillium Pillow Talk

Marketing Strategy
Campaign Development

Trillium Health is one of the leading organizations in Upstate New York for HIV prevention and PrEP. PrEP is a once-daily medication that decreases your chance of contracting HIV up to 99%. TGW Studio was proud to work with Trillium on their Pillow Talk campaign. Pillow Talk aims to increase PrEP awareness in the Rochester community, specifically among women. With 1 in 5 HIV cases being female, women must learn the benefits of PrEP and take preventative action.

Own your sexual health

The video campaign features real women, actual Trillium employees, and users of PrEP discussing the facts, statistics, and common misconceptions of this medication. Rather than coming from a place of fear of HIV, this campaign celebrates the power of women who take ownership of their sex life and health. Nothing is scripted, nothing is manufactured, and no part feels like a medical commercial with stock photo imagery. Everything about Pillow Talk is real. This includes the autonomy PrEP has given these and many other women in our community.