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18 Sustainable Brands to Shop & Support on Black Friday 2024

 

Here at TGW Studio, sustainability is kind of a big deal. 

 

“Sustainability” is a fancy way of saying: We care about the planet and the people that live on it – present and future. Whenever possible, we like to support brands that also care about the planet; and that make consistent, conscious efforts to be environmentally friendly. We believe there is a way to meet the needs of the present without jeopardizing the future.

 

In 2023, a whopping $9.8 billion was spent online on Black Friday. That’s nearly $10 billion in ONE DAY. When dropping cash (or credit) on those post-Turkey Day deals, consider supporting brands that care about more than their bottom line. 😉 

1. Everlane

High quality clothing essentials.

2. KOTN

Socially-minded, timeless designs.

3. Reformation

Fashion working toward 100% circularity.

4. All Birds

Everyday, naturally-sourced shoes.

5. Boy Smells

Scents outside the binary.

6. Noto Botanics

Vegan, cruelty-free skincare and beauty.

7. Automic gold

Reclaimed gold jewelry.

8. Lucy and yak

Organic alternative clothing.

9. ecoslay

Haircare with natural ingredients.

10. Origins

Consciously-formulated skincare.

11. Dr. Bronner’s

Body care and home products.

12. Aveda

Vegan, cruelty-free haircare.

13. ILIA beauty

Safe beauty & skincare.

14. Rare Beauty

Every piece of packaging from Rare Beauty is recyclable.

15. parks project

Apparel and more to benefit parks.

16. veja - street shoes

Fair trade street shoes.

17. Pact

Ethically-made clothing & home goods.

18. Ten Thousand Villages

Fair-trade artisan made home goods.

Founded in 2012 by Lisa Kribs, TGW Studio is an LGBTQ+/non-binary/women-owned and -operated social impact marketing firm that partners with forward-thinking brands to tell their stories. We’re a full-service marketing firm proudly creating and communicating purposeful experiences for businesses and organizations across sectors and society.

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