Seneca Park Zoo
Web Design & Digital Ad Strategy
Since its last redesign more than six years ago, the Seneca Park Zoo website had become the starting point for nearly every visitor to the Zoo who wanted to buy a ticket or a membership. It had also become the center of almost every donation transaction, event signup, and camp registration—but its functionality and ease-of-use were limited.
To meet these emergent business needs—and provide users with an easy, interactive web experience—TGW redesigned the site to streamline content, make visitor information easy-to-find, convert new members and donors, and provide an updated look including full-width images, video functionality, and brand references.
Seneca Park Zoo is a conservation organization. Every ticket and membership purchased helps conserve and protect wildlife and wild places. The Zoo’s visitor experience is curated to inspire people to fall in love with animals and understand their connection to the natural world.
The end goal? More people are motivated to live differently to help protect the species they care about.
When redesigning the site, TGW prioritized allowing this conservation story to shine through. From redesigned animal pages to biodiversity data across the site, visitors can seamlessly understand their role in species conservation—locally and globally.
In addition to building their new site, TGW helped the Seneca Park Zoo with its spring, summer, and fall membership and ticketing campaigns, each designed with the same updated look and conservation focus.
Inspiring millions of local and regional visitors across ad platforms, TGW combined surgical ad strategies like audience targeting and remarketing with engaging, accessible creative to deliver campaign results for the Seneca Park Zoo and its conservation efforts.
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