1% for the Planet
DIGITAL MEDIA & AD SOLUTION FOR A GLOBAL MOVEMENT
We built the official 1% for the Planet digital advertising program & platform that opens the door for any 1% business member to highlight their partnership with a non-profit and count those advertising dollars toward part of their revenue financial commitments.
- overall program and product strategy
- web design
- web development
- media buying & planning
- creative development and design
- lead and form capture strategy and execution
- robust analytics
A unique challenge that required an out-of-the-box solution.
TGW strategized, built, and designed a digital platform to provide business members with a streamlined solution for their needs.
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11000000
collective impressions to date
TGW remains the exclusive execution partner for the program, working in collaboration with the 1% for the Planet team and some of the top social impact publishers in the world, including Grist, Mother Jones, Mother Earth News, and more.
Launched in late 2017, the program has already resulted in over 12 million collective impressions to date, with a high level of growing interest month-over-month, greatly increasing the exposure of the network’s social impact and overall movement.
1% for the Planet is an accredited network of for-profit businesses that have committed to donated a minimum of 1% of their total revenue to environmental non-profit partners. TGW is a proud member of 1% for the Planet, supported non-profits in our region and beyond such as the Finger Lakes Land Trust, the Adirondack Council, and more. TGW also holds a unique partnership with the 1% for the Planet team. In 2017, we were approached by 1% to assist them in development of a new and innovative way for their business members to be able to support their non-profit partners.
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