Equal Rights Heritage Center

Case StudY

  • Full Logo & Brand Design
  • Web Design
  • Photography & Full Video Production
  • Digital, Print, & Social Advertising
  • Social Media Identity & Management
  • Analytics & Reporting
  • Public Relations Assistance
  • (And more.)

Shining a light on Auburn, NY

In 2019, TGW Studio was selected as the official marketing partner for the NYS Equal Rights Heritage Center, located in Auburn, NY.

This grant-funded annual marketing program was born to create and disseminate a new ERHC brand and develop/execute full-service marketing tactics and campaign initiatives. The overall goal of the program is to drive visitors to the City of Auburn and its growing arts, entertainment, food/beverage, and cultural points of interest, as well as to its unmatched equal rights historical venues and landmarks, including the Harriet Tubman Home, the William Seward House, and many more.

KEY GOALS

Brand Awareness

Educate and encourage those to learn about the historic importance of the geographical area for the civil rights movement.

Increase Tourism in The City of Auburn

Drive visitors to the City of Auburn to promote its growing arts, entertainment, food/beverage, and cultural points of interest.

Brand Development

TGW Studio created a spirited, engaging brand identity inspired by Auburn & the Harriet Tubman statue that stands at the Equal Rights Heritage Center garden.

Palette

Logo

Orange and yellow logo of the Equal Rights Heritage Center which features a lantern as its mark
Web Design
Print Design
Ad Design
Social Design
Banner Design
Decal Concept
to be displayed at Auburn tourist attractions
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Auburn Pride

In addition to branding the Center, TGW was tasked with branding the first-ever “Auburn Pride” promotion and event management assistance.

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Are you a black-owned business or 501c3? If so, how can we help? We want to talk to you.

Are you a black-owned business or 501c3? If so, how can we help? We want to talk to you. Contact Us