The brand and visual identity of the Equal Rights Heritage Center reference the many hidden histories of the city. Auburn was deeply connected to our nation’s struggle for equal rights and was a hotbed of progressive activity (like its neighbor, Seneca Falls, NY). Auburn was the chosen home of many notable historical figures, including Harriet Tubman, a conductor on the Underground Railroad who later settled her family in Auburn, and William Seward, a former New York State governor and, later, Abraham Lincoln’s secretary of state.