Equal Rights Heritage Center
Case StudY
- Full Logo & Brand Design
- Web Design
- Photography & Full Video Production
- Digital, Print, & Social Advertising
- Social Media Identity & Management
- Analytics & Reporting
- Public Relations Assistance
- (And more.)
In 2019, TGW Studio was selected as the official marketing partner for the NYS Equal Rights Heritage Center, located in Auburn, NY.
This grant-funded annual marketing program was born to create and disseminate a new ERHC brand and develop/execute full-service marketing tactics and campaign initiatives. The overall goal of the program is to drive visitors to the City of Auburn and its growing arts, entertainment, food/beverage, and cultural points of interest, as well as to its unmatched equal rights historical venues and landmarks, including the Harriet Tubman Home, the William Seward House, and many more.
KEY GOALS
Brand Awareness
Educate and encourage those to learn about the historic importance of the geographical area for the civil rights movement.
Increase Tourism in The City of Auburn
Drive visitors to the City of Auburn to promote its growing arts, entertainment, food/beverage, and cultural points of interest.
Brand Development
TGW Studio created a spirited, engaging brand identity inspired by Auburn & the Harriet Tubman statue that stands at the Equal Rights Heritage Center garden.
Palette
Logo
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Auburn Pride
In addition to branding the Center, TGW was tasked with branding the first-ever “Auburn Pride” promotion and event management assistance.
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