Rae

Meet Rae

Planned Parenthood of Central and Western New York (PPCWNY) is expanding abortion access throughout the region with the help of RAE (Resources for Abortion Education) by providing comprehensive reproductive healthcare and support.

RAE (Resources for Abortion Education) is an extension of Planned Parenthood of Central and Western New York (PPCWNY) to offer comprehensive reproductive healthcare and support. TGW Studio is proud to partner with Planned Parenthood to further abortion access through an interactive, educational, easy-to-use website that answers abortion-related questions and appointment expectations.

health services marketing

Rooted in compassion, guided by community.

TGW Studio partnered with the New York State Trauma-Informed Network and Resource Center (NYS TINRC) to create a robust branding and marketing strategy for the new organization. NYS TINRC has steadily expanded its network and has become an informative and accessible resource for everyone in New York State, regardless of background.

Join the Journey: NYS TINRC’s First Conference

TGW crafted conference materials, social media presence, and messaging to convey the NYS TINRC’s commitment to people. The message is simple: we work hard because we care deeply about the betterment of New York State and our collective healing. No matter where you are in your journey, every New Yorker is invited to learn about trauma-informed practices and to “Join the Journey!”

Planned Parenthood

Trusted Partners for Elevating Sexual Health & Wellness

TGW Studio works with Planned Parenthood of Central and Western New York on a variety of digital ad programs, promoting their health services spanning from family planning to STI treatment and gender-affirming care. Below is just a sample of social ads this partnership has produced.

Planned Parenthood

Free HIV & HEP-C Testing

TGW Studio is proud to partner with Upper Hudson Planned Parenthood (UHPP), serving the Albany, Hudson, and Troy communities of New York. This partnership aims to advertise UHPP’s free HIV and Hepatitis-C testing, regardless of insurance. 

Through simple line design and animation, our video encourages everyone, regardless of health insurance, sexual history, or sexual preference, to take advantage of free HIV and Hepatitis C testing. Safe and welcoming healthcare facilities are crucial in fighting against HIV and other STIs. 

Planned Parenthood

RESTORE

In 2020, TGW collaborated with RESTORE to create a video that raises awareness of their services for sexual assault survivors.

The challenge was to create something eye-catching while also being sensitive to the subject matter.

The video needed to speak directly to survivors, but also be general enough for a wider audience to understand. We discovered that by utilizing abstraction and empathy, even a simple circle could provide the solution.

Trillium Health

Pillow Talk

TGW Studio was proud to work with Trillium on their Pillow Talk campaign. Pillow Talk aims to increase PrEP awareness in the Rochester community, specifically, among women. Because 1 in 5 cases of HIV occur in women, it is vital that women are aware of the benefits of PrEP and have the tools they need to take preventative action.

Own your sexual health

The video campaign features real women, actual Trillium employees, and users of PrEP discussing the facts, statistics, and common misconceptions of this medication. Rather than coming from a place of fear of HIV, this campaign celebrates the power of women who take ownership of their sex life and health. Nothing is scripted, nothing is manufactured, and no part feels like a medical commercial with stock photo imagery. 

Everything about Pillow Talk is real. This includes the autonomy PrEP has given these and many other women in our community.

Moxie

We've got Moxie, baby!

Conceived in collaboration with Planned Parenthood of Central and Western NY, “Moxie” is a new digital home for teens designed to engage with and get information on Planned Parenthood’s many youth programs.

The digital space is fresh, youthful, and edgy that complements and coincides strongly with the Planned Parenthood brand, geared towards youth to increase awareness and involvement.

Impact by the numbers!

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Our Trusted Partners

Capabilities

Full-Service creative studio & marketing agency

Digital

Web Design & Development / Digital & Social Advertising / SEO & PPC / E-Commerce Implementation

Strategy

Brand & Campaign Communications / PR & Media Relations / Research & Analytics / Ideation & Facilitation / Fundraising Strategy & Counsel

Creative

Brand Identity, Development & Design / Non Profit Branding / Photography / Video & Motion Graphics / Print Design / Audio & Podcast Production / Illustration

Content

Copywriting / Inbound Marketing / Email Marketing / Community Management / Lead Capture / Social Media Identity / Influencer Engagement

Social Impact Initiatives

Materiality & Stakeholder Assessments / Competitive Audits & Benchmarking / Social-Focused Partnership Strategies / Social Impact Reporting / Learn More About Social Impact Initiatives...

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