Brand Development, Web Design, Digital Ad Campaign, and Video

Questions about abortion? Ask Rae.

RAE (Resources for Abortion Education) is an extension of Planned Parenthood of Central and Western New York, offering comprehensive reproductive healthcare and support. TGW Studio is proud to partner with Planned Parenthood to further abortion access through an interactive, educational, easy-to-use website that answers abortion-related questions and appointment expectations.


Everyone has the right to access abortion care from a trusted source.

Abortion access has decreased significantly across the United States after the overturn of Roe v. Wade in June 2022. The Supreme Court decision has attempted to make abortions increasingly taboo, and the nuisances of this ruling have caused strain on abortion care everywhere. Through Rae, TGW Studio aims to expand abortion access by bringing Planned Parenthood’s extensive resources for support to the forefront and, most importantly, normalizing abortion care.

RAE’s Educational Features

RAE helps support patients through their abortion options by providing extensive and easy-to-follow instructions, graphics, and videos to help alleviate appointment anxiety, understand potential side effects, and what types of abortions are available. Options to make an appointment are highlighted and noted frequently throughout the site. 

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