Since its last redesign more than six years ago, the Seneca Park Zoo website had become the starting point for nearly every visitor to the Zoo who wanted to buy a ticket or a membership. It had also become the center of almost every donation transaction, event signup, and camp registration—but its functionality and ease-of-use were limited.
To meet these emergent business needs—and provide users with an easy, interactive web experience—TGW redesigned the site to streamline content, make visitor information easy-to-find, convert new members and donors, and provide an updated look including full-width images, video functionality, and brand references.