Trauma-Informed Network & Resource Center

Branding and Marketing Strategy

Rooted in compassion. Guided by community.

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In the beginning of this project, we wanted to show TINRC’s clear associations with New York State and its connections within.

 Our sketches explored Lady Liberty’s torch, NY state’s outline, and hearts containing connected networks. Later in the process, we decided to shift from a focus on networking in New York to one of compassion and mutual support, which informed the flower logo mark.

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