Harriet Tubman Bicentennial
Brand Identity & Marketing Strategy
In 2022, TGW Studio—in partnership with LaLew Public Relations (Rochester NY) centered bicentennial PR efforts around: 1. identifying targeted media outlets to raise awareness of Auburn, ERHC’s mission, and Harriet Tubman’s story. 2. Publicizing Harriet Tubman bicentennial events, ERHC exhibits, and local tourist destinations.
Digital and print billboards peppered NYS roads around Auburn, Ithaca, Trumansburg, and Lansing in the Finger Lakes Region.
200 Years of Harriet Tubman
We are extremely pleased with the results of the bicentennial efforts — accomplishing national awareness and education of Harriet Tubman specifically, while gaining regional and national awareness of all that Auburn has to offer, and increased awareness of all HCSC sites.
Winner of the MANY 2022 Excellence in Design – Media & Marketing award.
The Museum Association of New York helps shape a better future for museums and museum professionals. The Equal Rights Heritage Center is one of 700 members helping to uplift the best practices and building organizational capacity through advocacy, training, and networking opportunities.
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