The New York State Equal Rights Heritage Center has been recognized with an award from the Museum Association of New York.
Harriet Tubman Bicentennial
Brand Identity & Marketing Strategy
In 2022, TGW Studio—in partnership with LaLew Public Relations (Rochester NY) centered PR efforts for the 200th anniversary of Harriet Tubman’s birthday around identifying targeted media outlets to raise awareness of Auburn, the ERHC’s mission, and Harriet Tubman’s story. Efforts included publicizing bicentennial events, ERHC exhibits, and local tourist destinations.
Digital and print billboards peppered NYS roads around Auburn, Ithaca, Trumansburg, and Lansing in the Finger Lakes Region.
200 Years of Harriet Tubman
We are extremely pleased with the results of the bicentennial efforts — accomplishing national awareness and education of Harriet Tubman specifically, while gaining regional and national awareness of all that Auburn has to offer, and increased awareness of all HCSC sites.
Winner of the Museum Association of New York’s 2023 Excellence in Design – Media & Marketing award.
The Center, in partnership with TGW Studio received a 2023 Award of Distinction from the association in the category of media and marketing for the celebration of Harriet Tubman’s 200th birthday.
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