Women's Foundation of Genesee Valley

Video and Photography

A New Chapter for the Women’s Foundation of Genesee Valley

When the Women’s Foundation of Genesee Valley (WFGV) appointed their new director, Krystle Ellis, it ignited a new journey. With an emphasis on bettering the lives of women and girls in the Rochester community, TGW Studio had the opportunity to refresh and refocus the foundation’s brand, mission, and vision through inventive photography and videography. 

With a mixture of interview clips and candid photographs, the message is clear– the Women’s Foundation continues to prioritize the success and betterment of the lives of women and girls in the Rochester community.

The Power of Pictures

The best way to build trust is through transparency and accountability. The video serves as a window into the foundation, highlighting the members of the Foundation, the roles they serve, and explaining the work they’re doing for Rochester. Through fun, bright imagery, and cheerful clips, we featured the Foundation’s collaboration, dedication, and commitment to their work while showing personality– the Foundation is welcoming, friendly, and ready to help Rochester.

Purses For Change with a Simple Click

In November 2023, the WFGV hosted its 17th annual fundraiser, Purse For Change, which auctioned unique handbags and purses through an online portal. With the intent to raise as much money as possible, the purses had to be eye-catching.  

TGW photographed over 150 purses for the fundraiser’s online bidding. Great products can’t sell without bright, attention-grabbing photographs. Through dramatic drop-shadows and soft light, each purse stole the spotlight! The Foundation raised $45,000 to continue women’s and girls’ success journeys. 

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