TGW Studio – (tgwstudio.com) is a women and LGBTQ+ owned full-service social impact marketing and creative studio that partners with forward-thinking organizations to tell their stories in industries such as renewable energy, startups, and technology, social justice, education, nonprofits, healthcare, manufacturing + technology, + food/beverage sectors.
THIS IS US:
TGW Studio is located in downtown Rochester, NY. TGW Studio is a Certified B Corporation, one of just over 2,000 for-profit businesses globally certified, meeting rigorous standards of social concern and environmental performance, accountability, and transparency.
We have the fortune of working with people we love–both internally and externally–who have committed their professional careers to positive impact.
At TGW, we strive to ensure this is an inclusive, safe environment for all. We were recently featured in TIME magazine for our 4-day workweek program and we’re proud to have implemented the policy permanently to maximize team health (mental and physical), happiness, productivity, creativity, and our ability to maximize our positive impact on society and the planet.
As members of 1% For The Planet, we commit to donating a minimum of 1% of our annual total revenue to environmental nonprofits.
Our work focuses on positive social, environmental, and community impact, and we love making things.
TGW Studio embraces diversity and equal opportunity in a serious way. Our team is committed to representing a variety of cultures, skills, and backgrounds. The more inclusive we are, the better we (and our work) will be.
We are looking for a Jr. Digital Strategist to play an integral role in a diverse set of projects with our valued partners and TGW Studio-specific needs.
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RESPONSIBILITIES:
- The Jr. Digital Strategist position will be responsible for setting up, optimizing, and reporting agency digital and social ad campaigns for TGW Studio’s clients.
- Your primary focus will be overseeing paid digital and social media campaigns and assisting in integrations operations across agency clients. Your expert knowledge in retargeting tools will help you effectively communicate digital ad best practices and campaign ROIs to clients.
- This position includes strategy, budget allocation, hands-on research, implementation, optimization, and comprehensive analytics on campaigns.
- This position will also provide insights and research recommendations for integrations with external platforms – from Mailchimp and Hubspot to Salesforce. This position will work with our digital designers on executing and testing these integrations.
REQUIRED SKILLS:
- 1-3 years experience in digital marketing landscape, including robust knowledge of paid digital, social, and programmatic ad platform execution and strategy
- *Streaming audio, OTT, and other media management tactics/platforms a plus
- Proven track record in client budget management and campaign planning/execution/optimization
- General marketing strategy and knowledge with strong historical results
- Campaign Strategy (strong full-scope working knowledge and experience from strategy to execution to analytics and optimization)
- *Previous knowledge/experience in customer journey strategy, management, and analysis a plus
- Analytics and Reporting (strong working knowledge and experience)
- Examples include: Monthly reports for paid, organic, and web analytics, including major platforms, CRMs, and Google Analytics
- Ability to draw actionable insights and recommendations for program optimizations
- Ability to manage multiple projects, partner campaigns, and budgets in a dynamic, tech-forward manner
- Integrations Execution and Management (strong working knowledge and experience)
- Examples: Google Analytics integration, tracking pixel integration, CRM integrations (Salesforce and HubSpot experience a huge plus), Mailchimp and email client integrations, Other marketing integrations a plus.
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A little more about us:
- We’re positive and always take care of each other
- We think old school and expect anyone that is with us to stick around with us and be invested in our mission, as our mission only works if everyone is on board
- We like music and have campfires together
- We have office dogs
- We provide good pay and benefits
- We make it a point to work with downright good people as exclusively as possible
- Our studio is located in a vibrant part of the downtown community, in an old Rochester manufacturing building run on geothermal power, across from the Genesee River and Roc Skatepark
- Most importantly, we do our damndest to make sure the work we’re doing is not self-serving but creating an impact while also keeping the lights on
Please submit your resume and portfolio to contact@tgwstudio.com.
- In lieu of a cover letter, please write up a quick paragraph or two on one social or environmental cause or issue for which you hold a strong passion and some detail on why.
TGW Studio embraces diversity and equal opportunity in a serious way. Our team is committed to representing a variety of cultures, skills, and backgrounds. The more inclusive we are, the better we (and our work) will be.
Equal Opportunity/Affirmative Action Employer: Minorities/Women/Gender Identity/Sexual Orientation/Protected Veterans/Individuals with Disabilities.
