TGW’s 2021 Guide to Mindful Shopping & Gift Giving

This time of year can get expensive. On top of the struggle to find the perfect gift, many of us are trying to be more thoughtful about where our money goes. Whether you’re resolving to avoid large corporations, be more green in 2022, or generally shop more mindfully, we’ve got you covered. Check out these shopping and gift-giving ideas from the TGW team.

General Good


Download the Miiriya app to shop Black-Owned Businesses in one place!

Rochester Brainery

If you’re looking for an experience, check out the Rochester Brainery and find a class on anything from cooking, to painting, to blacksmithing.

Little Shop of Hoarders

Thrifting is not only great for the planet, thrift stores are perfect for finding one-of-a-kind treasures. Gift cards to local spots like Little Shop of Hoarders are thoughtful gifts for the choosy thrifter in your life.

Record Archive

Records, posters, tees, stickers, (whatever!), from Record Archive or your favorite local music shop (find yours at

Staycaytion Getaway

For your friend or loved one who prefers experiences to things, consider hitting up your favorite local vacation rental or hotel for a deluxe staycation getaway.

New Hobbies

What better time to take up a new hobby? Why not try knitting, embroidery, painting, collage, clay sculpting, or even making prints of some of your favorite photos and framing them.

Home goods

Weslee Rose

Beeswrap and sustainable cleaning products from Weslee Rose, a local Rochester business dedicated to zero waste.

Pur Home

Natural cleaning products from Pur Home.

Homesong Market

Flea market finds and more at Homesong Market.

Light My Candle Co.

We love these candles by Light My Candle Co. Aromatherapy is a kind of therapy, folks!

Oxford Pennant

Obviously, an Oxford Pennant.

Rory Pots

Small batch ceramics like these from Rory Pots.

Ordinary Magic

The CUTEST ceramic decor at Ordinary Magic.

Jewelry & Accessories

Local Eclectic

Looking for unique jewelry at a fair price? Check out Local Eclectic, which carries a collection of brands that are 94% women founded/owned with 72% having 5 or fewer employees.


This stunning jewelry from Enarmoured.


Handmade earrings from ShesCraftyShopPNW. Choose from premade earrings or work with Robyn (the wonderful shop owner) to create the custom earrings of your dreams.


Shadow Island Design & Vintage

Beautiful, repurposed quilted clothing creations and vintage treasures from Shadow Island Design & Vintage.

This is Sobo

Hand-made creations from This is Sobo.

The Lucky Flea Market

The Lucky Flea Market (held on Sundays) is the mother of Rochester thrifting experiences. Explore your local vintage and support countless curators and creatives.

Arts n Crafts

Andrea Durfee, Hannah Winters, & Christy Roushey

Purchase an original piece of art and support local artists. Currently loving art by Andrea Durfee, Hannah Winters, and Christy Roushey.

Reading My Tea Leaves

If you’re feeling crafty, might we recommend one of the homemade gift tutorials from Reading My Tea Leaves! (My fave is this simple storage caddy). They include lots of sustainable gift-giving ideas, including a make-your-own-cardboard-box-for-shipping tutorial!


Unwrp wrapping/gifting paper!

Alannah Tiller at A Lil Scribble

Art from Alannah Tiller at A Lil Scribble is both fun and whimsical AND priced for every budget!


Grab some prints, stickers, and other goodies from MinaMakesInk!

Phoebe Wahl & Co.

The most wonderful, folksy, whimsical vibes from Phoebe Wahl & Co. (her shop includes some really sweet picture books for your little ones, too).


Mahogany Books

Give the gift of knowledge & learning. Gift books from Mahogany Books.

Small World Books

Books are one of our favorite gifts—especially secondhand ones from Small World Books.


Not in Rochester? Find the closest indie bookstore using IndieBound.

NYT Notable Books of the Year

One of the NYT Notable Books of the Year, from your favorite local bookstore (find it on IndieBound)!

Food & Drink

Happy Earth Tea

If you have a tea-lover in your life, you can’t go wrong with Happy Earth Tea. They have a great selection of loose-leaf tea and tea-brewing paraphernalia on their ecomm site. If you’re a Rochester native, you can stop by their store to enjoy some fresh-brewed tea this winter!

Hedonist Chocolate

Hedonist Artisan Chocolates are handmade with fresh ingredients to give as gifts or indulge yourself.


For those local to Rochester, Niblack has some amazing options for the foodie in your life. Spice blends from all cultures, uncommon ingredients, and locally sourced baked goods are everything you could want for your holiday feasts.

Broma Bakery

If you like to bake, you can't go wrong with a cookie recipe from Broma Bakery—for a handmade, low- or no-waste gift!

Hit Your Local Market

If your local public market runs year-round, hit it up! It's fun to talk to the vendors and understand where your ingredients really come from.

Show Your Local Restaurants Some Love

Gift certificates to local restaurants, wine shops, etc. in your town or city make great gifts!

Bath & Body

Fat and the Moon

Fat and the Moon creates ethically harvested, organic, non-toxic body and makeup products crafted by self-described witches focused on healing through nature.


HiBAR creates salon-quality shampoo & conditioner with natural ingredients, and, of course, beautiful plastic-free packaging.


Who doesn’t love great-smelling bath & body products? Lush has a lot of great packaging-free products to choose from! All the scents you love with zero plastic.

Kingsley Street

Kingsley Street in Syracuse for soaps and more!

Founded in 2012 by Lisa Kribs, TGW Studio is an LGBTQ+/non-binary/women-owned and -operated social impact marketing firm that partners with forward-thinking brands to tell their stories. We’re a full-service marketing firm proudly creating and communicating purposeful experiences for businesses and organizations across sectors and society.

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