Photo of a mom sitting on the couch with her young child using her phone to access the AIDA mobile app

Meet Aida

Aida is a new digital tool that makes it easy to ask for help from loved ones and guides you through postpartum. This postpartum tool guides you through creating a plan and connects it with your network. Your network consists of trusted family and friends. These are the people that can be there to lend a helping hand—all with the push of a button. It also provides postpartum education to both you and your chosen helpers/support team to inform all involved in your experience. Aida is the postpartum help coordinator we, as parents, always wish existed.

A big inspiration behind Aida is that we’re [almost] all relatively new parents with toddlers and babies. We wish Aida had been around for us. Truly. When Cris came to us with the idea, we knew we wanted to help her make this a reality. This is going to change lives, people.

Check Aida out, now funding on Kickstarter and please help spread the word so that parents can get the postpartum experience they deserve, the help they deserve. Help us make help happen.

Founded in 2012 by Lisa Kribs, TGW Studio is an LGBTQ+/non-binary/women-owned and -operated social impact marketing firm that partners with forward-thinking brands to tell their stories. We’re a full-service marketing firm proudly creating and communicating purposeful experiences for businesses and organizations across sectors and society.

Share this post

email sign up

Don't be shy.

No matter where you are with your brand or project, we’re here to help. Reach out and let’s see what we can make together.

Get in Touch

Use the form below to tell us about yourself.