Illustration of downtown Rochester in bright colors with rainbow pride flags on top of the building

The Out Alliance’s New Site

Our friends at the Out Alliance kicked off 2019 with a newly designed website that underlines the importance of the LGBTQ+ community and its history in a brand new way. New features and functionality coupled with the design capture the organization’s commitment to diversity and inclusion.

Photo of a person viewing the Out Alliance website on a desktop computer. The text on the screen reads 'Empty Closet Magazine' as part of The Out Alliance's New Site

“The most impactful change in the redesign is the overall look and feel of the site. We modernized and unified the design—giving the Out Alliance site a more academic face, and honoring them as the authority on LGBTQ+ history in the area. The bold serif font and black and white photography create a dependable and historic feel, while the pops of radiant rainbow color pay tribute to the diversity and boldness of the LGBTQ+ community.”

Courtney Brown, TGW Studio’s creative lead

With a bolder visual website that matches their prominent impact, the Out Alliance can reach a wider audience to offer their services and programs. Empowering society since 1973 with their resources, 2019 is another year that Out Alliance continues to envision a brighter future. Courtney continues,

“Overall, we’re very happy with how this new design both recognizes The Out Alliance as a long-standing home for LGBTQ+ history, but also as a modern, active force in our community.”

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