Social Impact Marketing in Rochester, NY

At TGW Studio, we believe great stories surround us. There will always be passionate leaders, innovators, and advocates with incredible stories to share and even more to discover. With TGW Studio’s expertise in social impact marketing, we’ll ensure your vision reaches those who can help support your mission the most.

The TGW staff did a great job with the logo, which is iconic, and asked really good questions upfront to make sure we got what we wanted. We will likely be coming back to TGW in the future!

Meet Me in Auburn

In 2023 TGW Studio had the honor of working with the Equal Right Heritage Center to create “Meet Me in Auburn“! A campaign to increase tourism in Auburn, NY.

Our team traveled to historic landmarks and award-winning restaurants to gather footage and photos. We created a logo the paid homage to some of our nations greatest heroes and developed a landing page to show all that Auburn has to offer!

Harriet Tubman's Lantern Trail

In 2022, TGW Studio—in partnership with LaLew Public Relations (Rochester NY) centered PR efforts for the 200th anniversary of Harriet Tubman’s birthday around identifying targeted media outlets to raise awareness of Auburn, the ERHC’s mission, and Harriet Tubman’s story. Efforts included publicizing bicentennial events, ERHC exhibits, and local tourist destinations.

A project of the City of Auburn Historic and Cultural Sites Commission and NYS Equal Rights Heritage Center

TGW developed the vision of Harriet’s Lantern Trail to promote interest in Auburn, NY, and its rich history. In collaboration with Auburn historians, TGW designed, built, wrote, and curated the experience.

Brave Brews Fest

In 2022 TGW partnered with The City of Auburn to create the Brave Brews Festival. Brave Brews celebrates and gives kudos to women working in the male-dominated craft beverage industry.

Drink like a girl!

When creating the brand and identity of the Brave Brews Fest, we wanted to represent strong women and non-binary individuals in the craft beverage industry.

So we used bright colors and fun illustrations to give a professional but friendly and welcoming vibe.

Celebrating Women in Craft Beverage

Auburn is home to an award-winning woman-owned brewery. The Brave Brews Festival not only gives them the credit they deserve, but other successful women in the craft beverage industry. Festival goers get the opportunity to meet some of the industry’s leading ladies!

Seneca Park Zoo

With a focus on accessibility, usability, and as many cute animal pics as possible, TGW brought the Seneca Park Zoo’s new site to life. A fresh digital ad strategy helped to spread the word and increase ticket sales.

Seneca Park Zoo is a conservation organization. Every ticket and membership purchased helps conserve and protect wildlife and wild places. The Zoo’s visitor experience is curated to inspire people to fall in love with animals and understand their connection to the natural world.

The end goal? More people are motivated to live differently to help protect the species they care about.

When redesigning the site, TGW prioritized allowing this conservation story to shine through. From redesigned animal pages to biodiversity data across the site, visitors can seamlessly understand their role in species conservation—locally and globally.

Our Trusted Partners

Capabilities

Full-Service creative studio & marketing agency

Digital

Web Design & Development / Digital & Social Advertising / SEO & PPC / E-Commerce Implementation

Strategy

Brand & Campaign Communications / PR & Media Relations / Research & Analytics / Ideation & Facilitation / Fundraising Strategy & Counsel

Creative

Brand Identity, Development & Design / Non Profit Branding / Photography / Video & Motion Graphics / Print Design / Audio & Podcast Production / Illustration

Content

Copywriting / Inbound Marketing / Email Marketing / Community Management / Lead Capture / Social Media Identity / Influencer Engagement

Social Impact Initiatives

Materiality & Stakeholder Assessments / Competitive Audits & Benchmarking / Social-Focused Partnership Strategies / Social Impact Reporting / Learn More About Social Impact Initiatives...

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